Tuft & Needle is a mattress + bedding company where they set to build a better product and experience of taking control over your own sleep. Now merged with Serta Simmons Bedding, it continues to bring the best when it comes to a good night rest.
MATTRESS REFRESH
Mattress Refresh PDP & Comparison Page Prototypes
With the upcoming launch of the new Mattresses, we are in the process of optimizing and redesigning new Product Pages that create and provide friendly UX, while upkeeping brand integrity with UI.
SPRING CAMPAIGN
After collaborating with the content team, we have settled on the theme of “Bring on the Bright & Early” for the new Spring Campaign. As our second largest campaign after the holidays, we organized a photo shoot + video shoot in order to welcome the new year while elevating our branding. I have lead the spring campaign from the beginning to the end of creating the photo brief, overseeing retouching edits, and providing all the creative assets to our cross-functional partners.
Spring Campaign (Mother’s Day) Paid Social Assets
These are some various email campaigns that were created for cross-functional partners. By utilizing data from our user researcher, we redesigned and optimized our emails while ensuring high CTR and conversion rate.
